TY - JOUR AU - Galina Popova AU - Natalia Sereda AU - Tetyana Gura PY - 2016/12/26 Y2 - 2024/03/29 TI - NARRATIVE TOOLS OF SELF-PRESENTATION IN TECHNICIANS᾽ BUSINESS COMMUNICATION JF - International Scientific Journal of Universities and Leadership JA - Inter. Sci. Journ. of Univ. and Leader. VL - IS - 3 SE - LEADERSHIP DEVELOPMENT FOR BUSINESSES DO - UR - https://ul-journal.org/index.php/journal/article/view/46 AB - The article analyzes the problems of the future technicians᾽ business communication, formation of their communicative competence during university studying. The mechanisms and content directions of specialist self-presentation in business interactions are reviewed. The efficiency of self-narrative tools using in business communication of technical profile specialists is substantiated. The special narrative technique of self-presentation – the storytelling – is presented. The understanding and use of storytelling narrative technique in business interactions by engineering students at NTU «KPI» is investigated. ER -