@article{Struhanets_2015, title={THE LINGUAL-COMMUNICATIVE COMPETENCY OF LEADER IN THE EDUCATIONAL BRANCH (THEORETICAL ASPECT)}, url={https://ul-journal.org/index.php/journal/article/view/11}, abstractNote={<p>The article is devoted to the analysis of terminological contents of «lingual-communicative competency» meaning in the projection on the individual leader in educational branch. The problem is raised in connection with the fact that today’s resolution of the fundamental objectives of education depends on the professionalism and personal qualities of those who provide the teaching process – teachers, professors, administrative personnel, including the level of leaders’ communication in this field. Communication is presented as one of the important descriptors of national qualifications framework that serves to unify the metalanguage for formulation of competencies. Emphasis is placed on verbal communication and it’s proposed to exercise assessment by category of lingual-communicative competency of the individual. Fundamental for understanding the concept of «lingual-communicative competency» serve provisions of modern linguistics. The history of concepts, formation has been briefly covered. Wide range of terms which verbalize it has been presented. Complex description of semantic content concept through its three basic segments: lingual competency, socio-lingual competency and pragmatic competency – has been firstly proposed. Pervasive and persuasiveness of such classification is confirmed by correlation with known level model of linguistic identity by Y. Karaulov. As a result lingual-communicative competency is characterized as a person’s ability to effectively use language resources to perform communicative tasks in different situations of communication. Some examples illustrate the specific of communication in language genres of lesson and public speaking.</p&gt;}, number={1}, journal={International Scientific Journal of Universities and Leadership}, author={Struhanets, Lubov}, year={2015}, month={Dec.}, pages={52-55} }