THE DEFINITION OF LEADERSHIP OF AUTOMOBILE COMPANY ON THE BASIS OF THE BUSINESS STRATEGY

  • Katerina Razumova
  • Valentyna Novak
  • Oksana Illienko
Keywords: leadership of the enterprise, strategy, business strategy, competitive position of the company, competitive environment, competitiveness, business efficiency

Abstract

It has been proved that in modern conditions for the election of the strategy of a business entity of automobile industry it is necessary to assess its potential opportunities correctly on the basis of the analysis of the internal environment, to make the industry analysis and consider other external factors. The article proposes the systematic approach to evaluation of factors of the market attractiveness and the competitive position of such an enterprise. The attention is paid to the problem of business strategy of a business entity justification that is regarded as the basis for determining the leadership position of an automobile transportation enterprise.

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References

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Abstract views: 34
PDF Downloads: 29
Published
2017-12-25
How to Cite
Razumova, K., Novak, V., & Illienko, O. (2017). THE DEFINITION OF LEADERSHIP OF AUTOMOBILE COMPANY ON THE BASIS OF THE BUSINESS STRATEGY. International Scientific Journal of Universities and Leadership, (4). Retrieved from https://ul-journal.org/index.php/journal/article/view/62
Section
LEADERSHIP DEVELOPMENT FOR BUSINESSES